medical dental
How Hannes, a physiotherapist in George, brought lapsed patients back into the practice
A re-engagement campaign targeting patients who hadn't booked in 6+ months recovered a meaningful slice of dormant revenue.
Hannes runs a physiotherapy practice in George. Like most physios, he carries a long tail of patients who came in for an injury, recovered, and quietly disappeared — even though many of them probably needed a follow-up assessment they didn't know to book.
The Campaigns feature handled this. He segmented his client list by "last appointment > 6 months" and sent a WhatsApp re-engagement campaign — a friendly check-in offering a 20-minute reassessment slot. The replies queued back into ClientPulse; bookings happened directly through the WhatsApp conversation; the Pipeline tracked who'd been re-engaged, who'd booked, who'd no-shown, who needed a second nudge.
The campaign paid for the year's ClientPulse subscription in the first month. Hannes now runs the same campaign quarterly, and his lapsed-patient backlog has shrunk dramatically.
“I knew those patients existed. I didn't have the time or system to message all of them. Now I do.”
Hannes — Physiotherapist, George